Introduction to Digital Marketing:

• Overview of digital marketing landscape
• Key concepts and terminology

SEO (Search Engine Optimization):

• On-page and off-page SEO techniques
• Keyword research and analysis

Content Marketing:

• Creating effective content strategies
• Blogging, video, and social media content

Social Media Marketing:

• Strategies for platforms like Facebook, Instagram, Twitter
• Analytics and engagement techniques

Email Marketing:

• Building email lists
• Crafting compelling email campaigns

PPC (Pay-Per-Click) Advertising:

• Google Ads and social media advertising
• Campaign setup and optimization

Web Analytics:

• Using tools like Google Analytics
• Tracking and measuring performance

Mobile Marketing:

• Mobile optimization techniques
• App-based marketing strategies

Affiliate Marketing:

• Basics of affiliate marketing
• Setting up and managing affiliate programs

Final Project: